Professional Web Design Company

Our Story – The Journey So Far

Hello There! Welcome To Ray Creations!

My name is Amrit and let me tell you a little story about how our company got started in the first place.

At the time I was working in a private firm, mostly handing outsourced customer service through email. Prior to that, I had worked a few years in call centers too making sales pitches to US customers on behalf of prominent mobile operators there. Though I was freshly out of college and compensation fair, I nevertheless had this urge to start something of my own. So I bought a few books on web design and started fiddling around with the antique desktop computer I had at home.

I followed along with the examples in the book and started creating simple smallish websites for practice. I was surprised at how easy they were to code. One day I was sitting with one of my childhood friend who runs a travel agency and showed him one of the example sites I had done. He was quite impressed and asked me if I could help him build one.

I designed a free one for him. Surprisingly his travel agent friends started asking him about who did the site for him and he told them about me. Soon one his friends wanted to meet me as they needed a new site. I was excited about meeting up with him in his office. He gave me an idea of what he needed and proposed me a price he thought was fair for the project. The total amount was approximately equal to my whole month’s salary at the call center. He gave me a 50% advance right there and then. Needless to say, I was ecstatic.

If one project could cover my whole month’s salary, imagine what a few of them could do. At that time that did seem like a lot to me. I delivered that project successfully and that was the first commercial website I ever built for a client. I got a few more projects from references and I promptly decided to quit my job and pursue this full time. I formed my company with a few projects already under my belt. But I soon realized that perhaps the most difficult part of a business is to get more customers. Because they are the lifeline of your business. They put the money in your pocket which enables you to run a successful business. But how do you find customers?

Having quit my job there was no turning back now. So I started figuring out ways to get more customers. I was going to do whatever was necessary to achieve that. So I picked up the business directory and started calling businesses. I never heard so many Noes in a row. However, once in a blue moon someone would say, “come and meet me in my office.” I would go and sometimes wait hours outside their office. Sometimes I would get a project and most times I would not.

But to be honest I wasn’t really disheartened. It was all part of the game and quite liked it. Sometimes I would be awake the whole night working and finishing up projects. And in the day making calls for more business. When I had some money flowing into the business, I started advertising in the local magazines and newspapers. Then securing business got a little easier. As opposed to making calls, I was being called now with business opportunities.

But I still had to go and meet up with clients and sometimes the meetings were fruitful and sometimes not.

At the same time, I was learning about SEO and was implementing the same on our business site bit by bit every day. With time we started getting prominently listed in the search results which brought in more local queries. So I would travel frequently to meetings with prospective clients. With time we started targeting overseas clients through SEO. Though for a long time it did not seem to bear any fruit. But after a while, we started getting queries from countries like Australia, the US, and the UK.

And slowly over time, all of our targeted customers shifted from India to overseas. Now we were getting queries from all over the world. If you see our portfolio, you will realize that almost 100% of our clients are from overseas now. No more meeting up with clients, no more phone calls, only emails. I like it because emails are so nonintrusive. You can answer them at your own convenient time. I think my clients like it too.

However, recently due to algorithmic changes the traffic has dwindled a little bit. But if you have followed my story, you will realize that we will overcome this too. We are still not 10% of where we want to be. So yes, there is a long way to go. And you can help us get there by working with us.

We are still a very small company with a team of 4-5 only. I have always wanted to create an environment where we could work in a relaxed way and I am extending the same to all my team members. We often get to work from home and choose when we want to work. We have tasked assigned to each and we finish them in a timely manner with efficiency and quality. And that is all that matters. Collaborating is also easier than ever today with all the technologies at your disposal.

There is a long way to go and hopefully, you will tag along with us on our journey.